A Critique of a well being promotion tool

The objective of this essay is to critically analyse a health training useful resource, to show data and understanding of the utilization of health behaviour fashions and to know the concept of health promotion. The health training useful resource chosen by the writer is offered within the form of a leaflet selling breast consciousness. Health promotion is “any planned mixture of educational, political, environmental, regulatory, or organisational mechanisms that support actions and situations of living conductive to the well being of people, teams and communities”.

(Joint Committee, 2001, p.101). The purpose of well being promotion is to encourage the adoption of “healthy” behaviours. Health promotion is made up of 3 primary concepts, that are Health training, Health safety and Prevention of disease, these additionally known as the health triad. There are many elements which may affect the implementation of well being promotion, these are: educational background, sociocultural contexts, demographic position, attitudes, behaviour, socioeconomic groups and beliefs.

Health promotion is also value helpful, though it appears to cost money, society saves cash in the long term as a outcome of remedy costs more than disease prevention, well being protection and well being training.

Even though health promotion was being practiced in the 18th century, essentially the most relevant adjustments have occurred in the past 20 years, that is primarily because of a change in the emphasis of well being care. Health turn into extra about prevention of sickness somewhat than treatment within the early 1980’s, this paradigm shift in emphasis is immediately associated to cost advantages from well being promotion and the change of duty for well being onto the individual somewhat than the institution (Health professionals).

Health has been outlined as: “a state of complete physical, mental and social wellbeing and merely the absence of illness or infirmity”. Health consists of 5 dimensions, which are: Physical health, Emotional well being, Social well being, Mental health and Spiritual health.

Main Body

Health promotion is a elementary component of the well being care methods. The health promotion depends on the health triad model, which consists of 3main domains as mentioned above within the introduction. The writer will now go into more element about these three domains. Health training – All elements of positive well being education are comprised within the area. This consists of helping people, teams or communities develop optimistic health impute, similar to self-esteem and life abilities by influencing behaviour (Butler, 2001).

Health Protection – This domain focuses on the increase of constructive well being and the prevention of unwell health. It also contains regulations and insurance policies (Downie et al 1998).

Disease Prevention – Planning and measures taken to stop disease or health problems before health occasion occur. This area is break up into three levels of prevention: primary, secondary and tertiary. Primary prevention – seeks to stop the onset of illness or injury in the course of the pre-pathogenesis interval.

Secondary prevention measures results in early analysis therefore therapy may be carried out promptly to forestall extra severe pathogenesis.

Tertiary prevention measures concentrate on the rehabilitation following significant pathogenesis, the role of tertiary prevention is to limit the affects of the pathogenesis has on individual’s lives (Cottrell et al 2002).

A model is a framework used as a software in well being promotion to plan actions. Health behaviour is the main target of health promotion models, is to promote well being efficiently the fashions purpose is to advertise a change within the people behaviours or to undertake new behaviours. Behaviours are modified by numerous internal and external components, similar to demographic variables e.g. gender, age, socio-psychological variables e.g. character, social class and structural variables e.g. Knowledge about illness (Butler, 2001). There are quite a few models used in health promotion however the creator is going to focus on three of those models. The first mannequin the writer goes to look at is “The Health Belief Model” (HBM). The HBM is one the first behavioural change models to be developed; it is likely one of the most influential approaches to explaining well being associated behaviour.

The HBM is a model of cognition, primarily based on the predictors and precursors to well being behaviours. Changes in behaviour are depending on 5 elements – Perceived severity – cues to motion, the idea that a well being problem is critical. Perceived menace – susceptibility, the idea that one is susceptible to an issue. Perceived profit – the belief that altering one’s behaviour will cut back the risk. Perceived barriers – a perception of the obstacles/costs of adjusting one’s behaviour, self efficacy – the belief that one has the flexibility to alter one’s behaviour (Butler, 2001). This model is mostly utilised in primary and secondary preventions such as breast screening, testicular examination, cervical smears and the prostate cancer screening to call a few (Pender et al 2002).

The second mannequin the creator goes to look at is the Transtheoretical Model. This model can be referred to as the Stages of Change Model. In this model behaviour change is considered as a process which concentrates on the individual’s readiness to change. The distinction with this specific model is that it is a cyclical process. Client’s often drop out of the interventions but could later re-enter where they left off or alternatively return to the initial stages. According to this mannequin the are 5 phases of change: Pre-contemplation – not thinking about changing behaviour, Contemplation – excited about altering behaviour within the close to future, decision – making a plan to change behaviour, Maintenance – continuation of behaviour change. This model is most commonly associated with secondary prevention similar to smoking, alcoholism, drugs abuse. Exercise and dietary change (Butler 2001). The third and final model the creator goes to look at is the Diagram of Reasoned Action (Appendix 1) which interlinks with the diagram of principle of Planned Behaviour (TPB) (Appendix 2).

The above models include attitudes in the course of the behaviour, subjective norms, intention and behaviour however the TBP additionally consists of perceived behavioural management. The objective of both of these frameworks is not to examine behaviour itself but to check attitudes towards behaviours. These fashions are most commonly related to primary and tertiary preventions, major preventions corresponding to immunisation, contraception and diet, tertiary preventions such as smoking cessation, Coronary Heart Disease (CHD) Human Immuno Deficiency Virus (HIV) Auto Immune Disease Syndrome (AIDS) (Cottrell, 2002). In the United Kingdom (UK) approximately 1 in 12 ladies will develop breast cancer at a while in their lives. There are 25,000 new circumstances and 15,000 deaths as a result of breast cancer annually; approximately one percent of breast cancer incidence happens in men.

The major threat factors associated with breast most cancers are as follows: Family history, growing age, late menopause, first baby after 30 years of age, nuliparity (no pregnancies), social class (this is essentially the most important danger factor), and geographical location (e.g. UK has greater mortality than Japan). Other elements which are beneath analysis are, stress, excessive alcohol intake and excessive – fat diet. (Alexander et al 2000). The incidence of breast most cancers in women very rarely falls below the age of 35 years, rates being to increase steadily from then, affecting over 300 of 100,000 of the population by the point ladies reach the age of eighty five years. The best numbers of ladies are recognized between the ages of forty five and 65 years of age. Breast cancer in males is type of all the time detected past the age of sixty five years (Alexander et al 2000). As a requirement of this well being promotion essay the writer h

As chosen a breast awareness leaflet to critically analyse. When critically analysing a well being promotion resource, there are 5 essential factors to think about: hyperlinks – The material ought to include obvious and direct hyperlinks to the dialogue, Intelligibility – The material Should be understandable and a reasonable learning useful resource, the utilization of complex language and over lengthy sentences or statements should be averted to take care of concentration, print size must be of an inexpensive size to stop audience squinting to read the textual content and the font also should be pick with care such as sans seril (e.g. Ariel) use of images and diagrams. Colours must also be acceptable to the topic e.g. discreet subject, plain neutral colors, must be chosen. General style – type of the fabric ought to stay consistent to avoid distractions. Highlighting – This is a helpful method of emphasising important factors. Some strategies of highlighting are daring textual content, underlining, changing color of the text, shaded area of importance.

Targeting – This is aiming at the target market e.g. age, gender. In relation to the leaflet the creator goes to critically analyse the leaflet using the 5 factors above. : Links – All points of the discussion mentioned within the leaflet were related to breast awareness. Intelligility – simple language is used all through the leaflet although sentences so are typically long winded/ Print measurement is of a fairly readable dimension, the fonts is cheap and constant, two photos are included within the leaflets but the audience would have benefited more from diagrams as the images were not self explanatory, the front cowl is interesting to the attention (see Appendix) and related to the subject, the background is purple which fades in form the top to the underside and the pink ribbon which is the motif for the breast most cancers this make the leaflet routinely recognisable to a person who was in search of a leaflet on this topic, yet not essentially observed by somebody who isn’t.

Breast consciousness is printed in white, with fairly large print dimension and an acceptable if muted font. The front cover specifies the primary purpose of the leaflet is to provide data and help; there is also a clear indication of who is promoting this studying useful resource. General fashion – The type and format of the leaflet is constant from begin to end. Highlighting – Highlighting was used throughout the leaflet to determine headings and subheadings this was achieved by changing the print colour to purple. Shading was also used to highlight necessary points. Targeting – The audience of this learning resource is ladies, though men are briefly talked about. The author feels that the leaflet would more than likely be targeting ladies from fairly a younger age as it’s a precautionary action so the quicker adaptation to new behaviours are absorbed the earlier the individual becomes familiar the there personal breast and what normal form them.

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